Branding: Madi Jeanne Photography

Branding is such an important part of any business. Branding is the first impression your customers have of your business, it is how your customer knows what to expect, and it is what sets you apart from all the rest.

Madi Jeanne Photography is a very new brand and I am still in the process of creating it. Branding takes time and it is quite the process from choosing fonts, a color scheme, designing a logo, and so much more! The first thing I did was I went to Pinterest looking for inspiration. I found myself drawn to earthy greens and blues and I knew I wanted to use those colors in my color scheme. I also loved the simple, hand-drawn logos or ones where the photographer used their signature as their logo. I decided to go with a mixture of the two. My logo started out as my signature and I adjusted it slightly. I also knew I wanted to use a simple , sans serif font to complement my logo.