Vortex Optics Ad

For my commercial advertisement project I decided to make a Vortex Optics ad using my binoculars. I knew I wanted something simple that would make the binoculars stand out. After adjusting the image the way I wanted I found an image of the Vortex Optics logo and added it over the top, changed the color, and decreased the opacity.

Madi-Hassett-vortex-optics-ad

Here is the original image I took.

Madi-Hassett-vortex-optics-ad

When I took this image I thought the background would work, but the more I looked at it the more I didn’t like it. That is why I chose to darken the whole background. I really liked the texture of the cloth the binoculars were sitting on though, so I decided to darken it a little bit and smooth out the crease, but still keep some of the texture visible in the foreground.

Here is my setup. I used a black backdrop set up on a table and two dimmable LED lights.

Madi-Hassett-vortex-optics-ad

Food and Product Photography: Non-food